Arcadian Organic needed an image and video library to launch their new organic lamb brand. We were lucky enough to shoot on Australia’s oldest organic farm. We focussed on showing the green paddocks, blue skies and incredibly happy lambs, free to roam in the fresh air. We captured content that told the story of the lambs, the farmer and the organic paddocks that lead to high-quality lamb.
Newblood needed a suite of images to launch their new non-alcoholic wine. The wine is triple distilled and keeps all the characteristic of a good wine, without the alcohol. We produced a range of big bold and colourful stand out imagery used across their digital and print channels. The photos were on brand and included some quirky setups and drink stunts to keep the photos unique and interesting.
Every now and then you get a commission that you absolutely love. This series was commissioned by Rabobank. The brief was simple, showcase their clients’ stories.
We shot across regional Victoria and NSW over a week, capturing a range of portraits and images that told each farmers story and their life on the farm. The project took us to some of the most amazing countryside in Australia, from flat plains to green hillsides. It was an absolute privilege to spend time with each of the farmers and their families and get to set foot on some of the most amazing landscapes that Australia has to offer.
Millwoods required some lifestyle content for their new range of shoes. We shot a mix of studio and location imagery across the day. Soft tones, light and airy was the order of the day.
Client: Millwoods
CD: Issy Adams
Photographer: Matt Beaver
Hair: Lulu & Kit
Wardrobe: Texas Jane
Makeup: Complete Skin
Mino & Co needed a content library for a range of ongoing marketing activity, including a submission for an article in Gourmet Traveller Wine Magazine. From the outset we were on the same page. We wanted to create a set of fun and vibrant lifestyle images that conveyed what the brand was all about. The team at Mino & CO couldn’t have been happier as they snagged the front cover of Gourmet Traveller Wine Magazine with the photo below.
The Farmer, the everyday hero. This campaign was designed to celebrate local farmers, the everyday hero, they continue to push forward through years of drought and setback, they continue to feed the nation.
We created an authentic campaign with real farmers on their properties.
Shot on the back of a series of TVCs I created a range of hero images for use in digital and out of home campaigns. The concept centred around the the ‘signs’ that you might need to get your eyes checked.
Production: Clockwork Films
Photographer: Matt Beaver
A joint production between Destination NSW and Riverina Wine, we produced a suite of videos and photos to promote the Riverina Wine Region. We shot at multiple wineries and created a mix of lifestyle and tourism content.
Commissioned by the folk at The Kinetic Agency, this Yenda beer campaign was a nod to the humble origins of Yenda beer. The ‘We Grow Beer out here’ campaign transported the viewer out of the city into the country and the humble town of Yenda. After two days of shooting beer, walking through barley fields, getting covered in dust, wrangling dogs and chasing light we produced a campaign that was warm, true to the brand and showcased the salt of the earth aussies that make the beer happen.
Hero image for the Yenda Beer campaign featuring one of the local farmers.
One of the trickiest shots of the day was turning this dam into a river. We had out talent on the edges of the river bank, enojying a beer and some fishing. We had our assistant kitted up in waders in the dam, throwing some light back towards our talent. The landowner did warn us ‘you’ll have to be out of the water before sunset, all the snakes will be here to drink then’. Needless to say we wrapped this shot pretty quickly. We shot multiple plates to make for a seamless retouch that made building a river.
Fishing at the River for Yenda Beer
Behind the Scenes
Yenda also required a series of insitu pack shots. We shot these product shots in the field and delivered a flexible range of elements for the pack shot.
Yenda Beer Pack Shot
Yenda Beer Pack Shot
Two days of shooting beer, walking through barley fields, getting covered in dust, wrangling dogs and chasing light. The client was wrapped with the images and so we’re we.
Client: Yenda Beer
Agency: KInetic
CD: Tamara Tirzah Kahn
Photographer: Matt Beaver
Assist: Grant Higgison
Photography and Video Production based in Wagga Wagga, specialising in Commercial & Corporate Photography and Video Production.
Servicing Clients in Wagga Wagga, Griffith, Albury and Sydney.
Matt Beaver | info@mattbeaver.com.au | 0422 884 734
